Concord Canada House

Concord Adex Canada House is the crown jewel and final piece of the CityPlace masterplan. Normandthegang was brought in to market the last release of builder inventory, creating an original film for every model suite.

To meet an unforgiving deadline, we built a proprietary AI system that generates cinematic sequences from still photography — relighting existing shots, inventing new camera angles, and assembling them into short films tailored to each unit.

The result: a four-day workflow collapsed into four hours, and sixteen films delivered in the time it traditionally takes to produce one.