Hypebeast: Design Plans for Pharrell’s Residential Building in Toronto Have Surfaced

Thursday February 4, 2021

 UPDATE (December 4, 2019): Last month, Pharrell Williams, Reserve Properties and Westdale Properties announced untitled, a 751-unit residential building set to open early 2020 in Toronto. Following the announcement, which teased only one mysterious rendering of the building, more detailed design plans have finally surfaced.

untitled was designed alongside IBI Group and designers from U31, and it will contain 200 affordable housing units, 165 mid-range units and 49 market units. Alongside the main building, the group of designers will also create a separate 413-unit rental building and a new public park.

The most notable piece of new information regarding the building is that the design team used parametric design to create a balcony structure that mimics the wave pattern of Pharrell’s song “Gust of Wind,” tying in the artist’s musical career with his design career.

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