Games For Good Recap
Over $110K Raised!
16 teams +
70+ sponsors =
Over $110,000 raised for local charities.
It feels good to do good.
In just 8 weeks, #normandthegang and Austin Birch rallied Toronto’s Real Estate community to take part in Season 2 of Games For Good.
Dubbed the smash party charity game of Toronto’s Real Estate industry, 16 teams competed in a bracket-style virtual gaming tournament (Pictionary, Charades, Hangman & Trivia) for a chance to win thousands of dollars for their charity of choice.
With the goal of $50k in mind, we rallied the industry together to help us reach our target.
And rally they did.
Through an 8-week social media outreach campaign, 70 sponsors stepped up to (more than!) double our goal.
Congratulations to all our teams and their chosen charities:
- 1st place: SmartCentres Penguin Power ($20k to Habitat for Humanity)
- 2nd place: Deco Homes Gangs of New Homes ($16k to White Birch Special Needs Day Program)
- 3rd place: Options For Homes Mission Possible ($14k to Indian Residential School Survivors Society)
All other teams: $4000 for their charity of choice
Through a completely organic social media campaign, our collaboration with #normandthegang raised well over $110,000 in just 8 weeks. Thanks to the generosity of Toronto’s real estate community, Games for Good is donating thousands of dollars to over 14 different charities.
Jamie Sarner, Partner, Austin Birch