Build The Hype:
Virtual Project Launches

Project Type

Have you ever watched an Apple Product Launch? When you build hype around a great product, people will take action.

Project Launch Demo Reel

Despite ongoing restrictions on in-person gatherings, #normandthegang has delivered real estate launches to thousands of brokers, agents, and buyers.  We were the first to live stream a condo launch in Spring 2020, and as we grow and evolve, our team continues to lead the market.

Where it all started: Distrikt Trailside VIP Launch, Austin Birch

Our digital events have successfully launched and sold approximately 5000 units in the last 10 months. We’ve helped bring over 50% of the Q1 2021 inventory in Toronto to market.  And the majority of our launches have been oversubscribed and reached sales targets within their first week.

M City 4, Urban Capital
M2M, Aoyuan International

We believe that a fun launch leads to a successful launch.  That’s why we focus on keeping our digital events energetic, authentic, and relatable.  We deliver a balanced mix of entertainment and market education.  The pace is quick but not too fast.  And we make sure our clients have a whole lot of fun along the way.

We’ve partnered up with the best in the business:

  • Centrecourt Developments
  • Austin Birch
  • RioCan
  • Lanterra Developments
  • Brivia Group
  • Slate Developments
  • Urban Capital
  • Aoyuan International
  • Davpart
  • Adi Developments
  • RAD Marketing
  • IHMG

#normandthegang has become an essential component of our digital launch strategy. They’re agile, highly creative, and have a great understanding of how to get the (real estate) market’s attention.

Jason Lam
VP Sales & Marketing, Centrecourt Developments